Digital Marketing and Creative Industries at KAU is an educational program that combines modern marketing, analytics, digital technologies, and creative entrepreneurship.
The program focuses on practical work with brands and digital products – from audience research and creative concept development to launching advertising campaigns, analyzing data, and managing marketing projects.
Language of instruction
Kazakh, English, Russian
The purpose of the educational program
To prepare specialists in digital marketing and creative industries who are able to use marketing analytics, digital communications, brand management tools, and modern technologies to develop and promote competitive products and projects.
What will you learn
develop digital promotion strategies
research audiences and consumer behavior
create and develop brands
plan digital campaigns and work with performance marketing tools
analyze marketing data and visualize results
develop creative concepts and manage projects
apply artificial intelligence in marketing and creative industries
Program Features
digital marketing and modern digital communications
marketing analytics and data visualization
visual communications and design thinking
brand and customer experience management
media planning and performance marketing
artificial intelligence in marketing
creative project management
intellectual property law and digital communication ethics
Career opportunities
Graduates of the program can work as: digital marketers
performance marketers and media planners
brand managersmarketing analysts
creative and digital project managers
marketing communications specialists
founders of their own business and creative projects