Digital marketing at KAU is an educational program aimed at training professionals who know how to attract customers, scale businesses, and increase sales through digital tools.
The program focuses on the practical application of marketing in real business, from working with traffic and content to analytics and sales funnel management.
Language of instruction
Kazakh, English, Russian
The purpose of the educational program
Training specialists who are able to attract and retain customers in a digital environment, manage marketing channels and increase business efficiency through a data-driven approach and modern technologies.
What will you learn
attract traffic and manage advertising campaigns
, work with social networks and content
, analyze sales funnels and user behavior
, use automation and no-code tools
to develop brands and increase sales
Program Features
working with social media algorithms and advertising tools
influencer marketing and working with the audience
data analytics and marketing funnel management
artificial intelligence and digital technologies
practice and focus on real business challenges
Career opportunities
Graduates of the program can work:digital marketers
targetologists, and advertising specialists
By SMM and content managers
growth managers
in their own business projects